Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Streaming video lessons, downloadable workbooks, and web-based quizzes and tests are all available online 24x7.
Successful grads qualify for Certification from OMCP, the emerging standard of excellence in the digital marketing industry.

What can you expect from the course?

There's a lot of data coming at you from multiple channels, and it's not easy to know how to make sense of it all. But it's not impossible.
avagmah.com brings to you a globally benchmarked Web Analytics course created by Market Motive and its team including Mr. Avinash Kaushik, Digital Marketing Evangelist for Google and the co-founder of Market Motive.

Gain an in-depth understanding of KPIs, Segmentation, Reports, Experimentation, and a lot more as he brings clarity to the complex world of Web Analytics.
In addition to the above, avagmah.com will also provide 12 hours of live faculty support from an Industry practitioner over the duration of the course.


Program Highlights
  • 100% online program with online test & quizzes
  • Video lectures and archives
  • Interactive sessions with industry experts
  • Learn on the move - internet / smartphone
  • Reference books from leading global experts
  • Case studies and real life experience sharing
  • Flexi schedule - learn from anywhere anytime
  • Designed and delivered by social media marketing experts
  • Dedicated student support team

 

Duration

  • 55 Hours of self-guided video lectures
  • 12 Hours of Faculty led live online lectures
  • Course Access: 120 days

Program Content

This course qualifies graduates for OMCP® Certification.

  • Introduction: Introduction to Web Analytics
  • Section 1: Data Collection
  • Section 2: Key Performance Indicators & Analytics Techniques
  • Section 3: Segmentation
  • Section 4: Actionable Web Analytics Reporting
  • Section 5: Web Data Analysis Guide
  • Section 6: Qualitative Research
  • Section 7: Experimentation & Testing
  • Section 8: Competitive Intelligence Analysis
  • Section 9: Multi-Channel Analytics
  • Supplemental: Dashboards
  • Supplemental: Industry Models, Complex Measurement, and Approaches
  • Supplemental: Social Media Analytics
  • Supplemental: Google-Specific Techniques and Reports

 


New batches every month, please speak to your academic counselor for further details.
Program Fee: Fee: INR 15,000/ - + ST at 12.36%

  • The fee above is inclusive of all academic fees, examination fee, and course material
  • All fees are non-refundable. Fees can be paid by cash, cheque/demand draft or Online through NEFT or by using Credit/Debit card

 

Professional certificate in Web Analytics is developed for working professionals. The participants are expected to have minimum graduate level education, and working proficiency in English language. The program can be used by:

  • Marketing professional who would like to measure the performance of their Online Marketing Strategy
  • Online marketer, looking to earn a respected credential in the Digital Marketing Domain for better career prospects
  • Entrepreneur, looking for using online media, to improve their business performance
  • Individuals / marketing students, looking for career opportunities in Digital Marketing Domain