Digital marketing management, today is at the core of a revolution, and represents the fastest growing channels of targeted communication, interaction, engagement and delivery for the new age marketing organization's branding, communications and products and services. A thorough understanding of strategies, tactics, best practices and techniques for this critical online channel has become mandatory for marketing managers, professionals contemplating a career in Marketing Management-as well as for consultants and entrepreneurs.
The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of SEO, SEM, Email Marketing, Content Marketing, and Social Media Marketing. Students acquire the essentials of Digital Marketing Management through a combination of conceptual and practical learning, talks by industry experts, case studies and hands-on exercises and assignments.
Program Highlights
100% online program with online examination
Learn on the move - internet / smartphone
Flexi schedule - learn from anywhere anytime
Video lectures and archives
Reference books from leading global experts
Designed and delivered by intellectual property experts
Interactive sessions with industry experts
Case studies and real life experience sharing
Dedicated student support team
Professional certificate program in digital marketing management is a globally benchmarked certification program built by digital marketing experts. The program consists of six modules of video tutorials and online assessments. Completion of all 6 modules shall lead to award of certification by avagmah.
Course Content
Search Engine Marketing - How to market your products by running ads on Search Engines
Search Engine Optimization - How to get your website listed among top search engine results
Web Analytics - How to make business decisions from the digital media metrics
Email Marketing - How to build users lists, deliver emails and generate relevant clicks
Social Media Marketing - how to build social media brand, and generate leads
Inbound Marketing - Use online marketing techniques such as content marketing to attract customers and generate business by earning their trust
New batches every month, please speak to your academic counselor for further details.
Program Fee: Rs. 20,000 + 12.36% Service Tax = 22,472/-
The fee above is inclusive of all academic fees, examination fee, and course material
All fees are non-refundable. Fees can be paid by cash, cheque/demand draft or Online through NEFT or by using Credit/Debit card
The fee can be paid in 2 installments, including a registration fee to be paid with your registration.
Professional certificate in digital marketing management is developed for working professionals. The participants are expected to have minimum graduate level education, and working proficiency in English language. The program can be used by:
Marketing professional currently using Digital Marketing to meet their objectives
Web marketer, looking for enhancing professional prospects in the Digital Marketing Domain
Entrepreneur, looking for using online media, to improve their business performance
Individuals / marketing students, looking for career opportunities in Digital Marketing Domain